NJOY is an electric cigarette brand, sold nation wide.
Project: To introduce and market the new NJOY Kings product by developing a new package design that distinguishes it from the current product, while maintaining elements from the previous branding. Although the original wave logo was well-liked by consumers, the original packaging was thought to be somewhat lacking in strong flavor cues.
Goal: To create iconic logo and package design, that will deliver on authentic look, feel, taste — it will provide Real Smoking Enjoyment.
client: Arcade Creative Group