Winner of Regional Best Corporate Identity Award from NAMA!
Envu, a.k.a Envu Environmental Science, was founded in 2022, a new company built on years of Bayer experience, for the sole purpose of advancing healthy environments world wide.
In transition of birthing a new environmental science, our diligent work started with coining the name. Envu was born under the commitment to our clients—trusted partnership—with an innovative viewpoints.
The brand personality was established in the very fresh and newborn tone, out of the clichéd palette.
1st Place Winner & Regional Best of Show Award from NAMA!
Envu segment brand, Envu Ornamental focuses on its expertise on gardening solutions.
In order to showcase their missions and build partnership with their customers, Envu Ornamental had a booth for the first time, under the name of Envu on 2023; American Hort presents Cultivate ‘23 in Columbus, OH.
This is not about selling the products and strewing tons of paper materials for you to carry. Our booth was solely for everyone to experience The Oasis, to take a break and relax, away from the busy trade-show floor. Welcoming with lavender aroma, mocktail with purple aromatic herbs, massage chairs, ornamental flowers etc…
Envu segment brand, Envu Professional Pest Management carries their mission to foster healthier environments where people live, work and play; residential, business and public settings.
PPM offers innovative and smart devices, that are new technologies to the industry. Our job here is to visualize this invention in the easiest form for pest professionals/consumers to comprehend, while keeping them tied in the brand.
Greenridge Farm is Chicago-based, small batch meat & cheese artisan. All natural handcrafted products.
They are looking to refresh their emblem, with clean and sophisticated yet traditional and meaty (not stylish) character.
Bold and catchy “g” (we called it “smily g”) successfully portrayed the food products that make our meal time joyful, which is their core mission.
HLK is an advertising agency, based in St. Louis MO.
As a part of promoting Diversity • Equity • Inclusion framework company-wide, every June, HLK designs T-shirts to celebrate Pride month.
Ambetter is a health insurance company offering reasonable plans that fit your needs.
Every few weeks throughout a year, Ambetter releases social posts to introduce; benefits, plans, health insurance trivia, news etc…, to retain members and attract potential members.
Health insurance is often being incomprehensible especially for younger generations and non-native communities. My attempt here was to execute healthcare jargons and its confusing systems into animations. So that they are much more digestible and friendly.
Onigilly has a new look now!
Handy • Healthy • Yummy
Onigilly promotes Healthy Eating Habits — using nutrient-rich, high quality ingredients!
While preserving its core brand personality, Onigilly is embarking on a fresh start with a refined identity. The sleek and clean new look is designed to be versatile at all times.
As Onigilly continues to evolve, so does its brand. It is now introducing franchise operations and expanding its stores to accommodate larger seating areas, all while offering an even more delectable menu to satisfy local tastes.
Following its resilience during the pandemic, Onigilly's mission has been embraced by an even larger community of food enthusiasts.
client: onigilly llc.
Crop science = Study of agricultural issues and challenges
Bayer Crop Science is a global company dedicated to shaping future of agriculture through offering innovative tools for farmers and consumers.
Kevin Gates' first album, Islah, came with CD, LP, and Cassette.
photography: Jimmy Fontaine
client: Atlantic Records
Soundtrack from NETFLIX original movie BRIGHT.
I closely liaise with extensive teams inside and outside of the company. Working on soundtracks is one of the good examples for that.
My work here is to understand what movie production company wants to achieve on the package and fulfill the needs from internal cross-functional teams. I weave all the pieces into one album package.
client: Atlantic Records
Curry Ninja, located in San Mateo, CA, is a food service that uses a ghost kitchen system offering pick-up/delivery only service. Yes, they serve curry but Japanese curry, not Indian or Thai. They call it “Traditional and bold curry”.
Their curry reflects the owner’s dedication toward introducing healthy and sustainable eating habits to consumers. Their dark curry sauce is all vegan friendly, made from vegetables and fruits!
Lovable logo for catchy name. Illustrate the warm and homey vibes, created with ninjutsu (ninja art).
Kevin Gates' 2nd EP "By Any Means 2". This EP was released while the artist was imprisoned.
The direction was to visually interpret his struggle and life circumstance, while maintains the essence of "By Any Means", the 1st, (designed by the former designer) as series.
visual graphic: Kevin Mutch
motion: Cat Owens
client: Atlantic Records
J-Shack is San Francisco Bay Area’s first food truck specialized in Japanese-style Crêpes.
From Tokyo to San Francisco, Japan’s all-time favorite street food, “Harajuku Crêpes”, has arrived to the Bay Area with the mobile crêperie.
Concept: J-Shack emphasizes “Made in Japan” in their brand with warm and hearty manner. Perfect snack in your single hand on-the-go.
This special version of J-Shack logo was created to celebrate Pride month.
client: J-shack llc.
Onigilly brand identity.
Onigilly is the growing Japanese deli/restaurant, featuring Japanese traditional snack onigiri, in San Francisco Bay area.
Mission: Onigilly’s mission is to provide the delicious fast food, that is “healthy and sustainable”, with the vision of contributing America's better eating habits, using local and organic sources as possible as they can.
Concept: Rice balls that put smile in your face.
Colorful but clean brand personality was established to showcase what they offer—the clean, organic, and sustainable fast food option to the Bay area communities.
client: Onigilly llc.
Tokyo Poke House is a take out food service based in San Francisco Bay area.
Concept: Tokyo Poke House focuses on providing a fresh and flavorful Japanese-fused experience to all health conscious consumers.
Clarity is appreciated for consumers when the dish is exotic and it is now little known. TPH wants to approach in clear and understandable vision. Using the main ingredient (fish) of Poke into the logo in a playful tone can attract hungry and healthy foodies.
*Poke is a dish with diced raw fish with savory dressing.
Kevin Gates' single art: Adding Up and Me too from the mixtape Luca Brasi 3.
Kevin's full-bodied tattoos form a powerful aspect of his identity; simultaneously, they are collective pieces of art, exihibiting a fierce presence. I showcased some of them, particularly those on his hands, as the focal point for his single cover.
I directed the photographer to specifically focus on Kevin's body gestures, ensuring that his body art was appropriately captured for this project.
client: Atlantic Records
Single art: Title + Name logo
client: Atlantic Records
Kevin Gates' series mixtape vol. 3, Luca Brasi 3
client: Atlantic Records
J-Shack is San Francisco Bay Area’s first food truck specialized in Japanese-style Crêpes.
From Tokyo to San Francisco, Japan’s all-time favorite street food, “Harajuku Crêpes”, has arrived to the Bay Area with the mobile crêperie.
Concept: J-Shack emphasizes “Made in Japan” in their brand with warm and hearty manner. Perfect snack in your single hand on-the-go.
client: J-shack llc.
Kevin Gates' single art: “Diva”
This was one of those projects that required an intensive amount of Photoshopping. In the fast-paced music industry, there are instances where there's simply no time or budget for a photo shoot, yet there's a demand to deliver visuals for clients ASAP. In such cases, I build visuals from zero.
So I did. From S-C-R-A-T-C-H.
client: Atlantic Records
Singer-songwriter Josie Dunne's debut single and first EP art encapsulate her distinctive aesthetic philosophy—'I don't want to be beautiful, but quirky.'
With a clear vision for visual self-expression, I crafted original alphabets to design a unique logo type that embodies her artistic identity.
Soundtrack from the movie "Fate Of The Furious", the 8th episode from "Fast And Furious" series.
I have liaised closely with extensive teams outside of the company. Working on soundtracks is one of the good examples. My work here is to understand what movie production companies want to achieve and fulfill the needs from internal cross-functional teams, and weave pieces into the album package.
This soundtrack album comes with CD and LP.
client: Atlantic Records
BIG BEAT is the dance music label. BB made the series of the digital compilation album, with all "Remixed" tracks.
I pitched the idea to use finger gestures to indicate the volume# as a part of the cover art. Instead of using 1, 2, 3..., use Thumb up, Peace, Good... gestures, weaved into the title logo.
The neon sign hanged up on the wall in the dance floor.
client: Big Beat Records
The artist aimed to seamlessly blend his music with the lifestyle that surrounds it in the cover art. Jet-setting from country to country, visiting town after town, all in the pursuit of playing music with unbridled passion.
photography: Kuo-Heng Huang
cover design: Long Vu
client: Destiny Records
Relationship with the human kind and all the nature around it was the concept.
illustration: Nina Montenegro
client: Destiny Records
Kevin Gates' single art.
The verse goes, 'I ain't got no time for that.' —The cover art visually encapsulates this sentiment through a figurative portrait, where the artist's clock is depicted ticking away and weathering, with time irreversibly slipping through the sands of the hourglass.
client: Atlantic Records
Kevin Gates' series mixtape vol. 2.
client: Atlantic Records
No Love is a track from the mixtape 'By Any Means 2.' We crafted the art for the remaining tracks, ensuring the visual direction aligns with the cover art of 'By Any Means 2,' depicting the artist's life behind the bar and the sentiments of that period.
Title treatments were created through engraving.
A video clip was also produced for social media as part of the promotional campaign, effectively boosting engagement.
Apparel items are commonly well accepted by fans. I collaborated with the merchandise team and created special logos for merchandise items that convey the artist’s visual direction.
1: The illustration was crafted for Kevin Gates' merchandise, featuring tattoos of guns engraved on both of his hands, serving as his emblem. Consequently, this portrayal represents Kevin without revealing his face.
2: Kevin Gates' logo is printed on the sweatshirt with black ink over the black fabric.
NJOY is an electric cigarette brand, sold nation wide.
Project: To introduce and market the new NJOY Kings product by developing a new package design that distinguishes it from the current product, while maintaining elements from the previous branding. Although the original wave logo was well-liked by consumers, the original packaging was thought to be somewhat lacking in strong flavor cues.
Goal: To create iconic logo and package design, that will deliver on authentic look, feel, taste — it will provide Real Smoking Enjoyment.
client: Arcade Creative Group
This special double CD package is a reissue of double LP set recorded in Norman Granz's legendary August 15, 1956 concert.
I aimed to create a "timeless" package by preserving specific time frames and original art within it.
client: UMe
Etta's jazz collection with rare tracks only!
client: Verve Records
Digital music album series of jazz legends in history.
The series include 20 digital covers (20 artist).
client: Verve Records
Kevin Gates' single is complemented by artwork that tastefully captures the essence of the song's thematic focus on sexual intimacy.
Soundtrack from the movie "Furious 7", the 7th episode from "Fast And Furious" series.
client: Atlantic Records
Team wanted something very classic for the holiday single, and my strategic approach was to craft the artwork akin to a holiday card.
By incorporating handwritten typography and subtle ornaments, the design exudes warmth without becoming excessively decorative.
lettering: Eric Friednesohn
Series CD of Bossa Nova legends. The series include 13 packages (13 artists).
In collaboration with Brazil-born illustrator Clayton Junior, we embarked on an artistic journey. Through the fusion of vibrant and exotic colors in the illustration, we skillfully captured the laid-back rhythm of Brazil, seamlessly infusing it into the graphic narrative.
illustration: Clayton Junior
Series CD collection of musical legends in history. The series include 16 packages (16 artist).
client: Verve Records
Album package for r&b/jazz singer, Lizz Wright.
Artwork was created under the directional theme of warm and intimate get-away with her fellows.
client: Verve Records
First album from the young rising singer, Melanie Martinez. Come with CD, LP and cassette.
Her style is all about dreamy, bubbly and dolly with the inimitable darkness, that reminds of Grimm fairy tales.
client: Atlantic Records
Grammy-winning best Jazz instrumental album in 2004 by saxophonist Wayne Shorter.
Overall design was focused on his pursuit of spirituality.
client: Verve Records
In respect of Aretha's achievement
The 1st album from a progressive jazz group, The RH Factor, led by Roy Hargrove.
This album has been hailed as experimental and neo-funk, exuding a retro vibe with tribute to hip-hop and gospel through collaborations with artists like Q-Tip, Anthony Hamilton, Erykah Badu, and more. The Boston Globe aptly labeled it as 'genre-busting.'
The unconventional mindset extends to the package art, questioning the artist's traditional jazz contributions and exploring the dynamic collaborations with other talents. The vibrant-colored cover leaves a lasting imprint in the audience's memory.
Painting: Rudy Guiterrez
photo: Rob Mizell
client: Destiny Records
Jazz music is very conceptual, and so is the art for jazz music. Individuation is embodied in a mandala.
client: Destiny Records
Conceptual design piece. The artist finds the attraction to negative spaces. What can exist in the empty spaces? Filling up the spaces with the most primal method of art, painting, around the simplified modern element to the contrary.
painting: Jimmie James
client: Destiny Records
client: Verve Recorda
client: Destiny Records
The high-end jeweler, based in Japan,
Lily Dove needed a handy catalogue to give out their clients for holiday seasons. My focus is to bring client's eyes to the high-light of the each jewelry, while delivering the stories of each jewelry.
client: Lily Dove
Digital single covers.
I have so much love for calligraphic type treatment. Particularly in the context of Kevin Gates' projects. I've taken pleasure in strategically exploring experimental hand-written typographies, aligning seamlessly with his raw and bold artistic directions.
client: Verve Records
DUCCA is the women's shoe brand, based in Japan.
DUCCA and I worked closely to visualize "what DUCCA is about." I created this logo to represent "femininity" that all women carries. The lookbook was made along with the opportunity for DUCCA to be in one of the biggest fashion trade shows, held in Paris, France.
client: DUCCA
client: Verve Records
client: Atlantic Records
